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Interview with Niamh Neylon, the Irish Consul, about studying and living in Ireland
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Course Guide   
  Choosing a program
  Choosing Country
  Course Time/Period
  Course Duration
  Program Features
  FAQ
  Englist Test
Education Guide   
  Language Schools
  Standart Courses
  Intensive Courses
  One to One Courses
  Academic Year Programs
  Summer Schools
  Business Courses
  Certificate and Diploma
  High School
  UK-Sertified School List
University Guide   
  Undergraduate
  Postgraduate
  MBA
  Phd
Work & Study Guide   
  Work & Travel
  Camp USA
  Au-pair USA
  Au-pair UK
  Internship
  Opus
   Strategy


The target markets are:

  • High School Graduates for Language courses, Undergraduate and FE
  • University Graduates for Language and Postgraduate programs
  • Vocational School Graduates for Language and FE
  • High School Students for Language and Boarding Schools
Product:
The key sector products are:
  • Language Courses � short / long term -- private funded
  • Summer schools-- private funded
  • Postgraduate study -- masters and MBA -- private and sponsor funded
  • Degree -- Private funded
  • Career based -- private and sponsor funded
  • Distance learning programmes -- private and sponsor funded
Promotion
The key promotion techniques are:
  • Company web page
  • Company Catalogue /brochures
  • Public newspapers
  • Education web pages/magazines
  • Local radios
  • Arrange of Education Conferences / Seminars
Price
Price is a basic tool for attracting customers to its product, and especially for the customer. Horizon aims to provide the high quality and competitively priced service that means a high quality service offers reassurance and comfort to our customers.



 
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Choosing a program- Choosing Country- Course Duration- Course Time/Period - Englist Test- FAQ- Program Features - UK Top Language Schools- Academic Year Programs- Business Courses- Certificate and Diploma- High School- Intensive Courses- Language Schools- Most Popular Language Schools- One to One Courses- Standart Courses- Summer Schools- UK-Sertified School List- MBA- Phd- Postgraduate- Top University List- Undergraduate- Au-pair UK- Au-pair USA- Camp USA- Internship- Opus- Social Responsibility Project of the Year- Work & Travel-